BRAND IDENTITY / INROOM
INROOM is a bar located in Shilin, Taipei. The Chinese name is 隱世, which aims to light the lights for the lost people and guide them to find their way. It also represents an oasis hidden in the corner of the city. The brand logo uses the letters of INROOM to piece together Chinese characters 隱 , and adds arches and wine glass elements to the Chinese logotype to strengthen the concept. The brand color uses calm green to bring people to the oasis in the city, and uses gold to light up the lights.
Client: INROOM 光隱
Creative Director: Ray
Designers: Ray